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Smart Systems | Sassy Selling

Brenda Ster - Sassy Storyteller, Marketing + Systems Enthusiast

Helping women over 40 embrace their story, connect with their audience, and grow their social or direct selling business. Weekly mindset, AI and marketing systems, "Buy or Bye" recommendations, and more!

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Featured Post

🌟 Suite Social Insider - Tap Into the Feels (and the Sales Will Follow)

This is your Tuesday Suite Social Insider! Today's system: Appealing to Consumer Psychology and Emotions. The foundation of all good marketing is psychology - really understanding the emotional drivers of what your prospect wants to achieve - more time, more money, better health, happier life, healthier relationships, acceptance, validation, success...? How do your products help them achieve that? Sell the outcome! The truth is, people don’t buy because of logic. They buy because of how...

3 days ago • 3 min read

March 31, 2025 | v13 For social + direct selling women who want to embrace their story, master their systems, and grow their business. MARKETING MINDSET ✨ PEOPLE DON'T BUY PRODUCTS - THEY BUY OUTCOMES + EMOTIONS I've always said that the root of all good marketing is psychology. Understanding how people think, what motivates them, what they need, want or desire, or how they want to feel about their own life will help make any product more appealing. There is a reason that beer commercials...

4 days ago • 3 min read

This is your Tuesday Suite Social Insider! Today's system: social warmup. AKA: growing your social audience and friends! Let’s talk about warming up your social media audience—because jumping into someone’s DMs with a pitch before you’ve even said hi is the online equivalent of showing up to a party in a wedding dress when you weren’t invited. Awkward, right? Social Warmup is how you build relationships, engage authentically, and work WITH the Facebook algorithm to expand your reach. Today,...

10 days ago • 4 min read

March 24, 2025 | v12 For social + direct selling women who want to embrace their story, master their systems, and grow their business. MARKETING MINDSET 🛑 STOP POSTING INTO THE VOID! If your Facebook engagement feels colder than last week’s Diet Coke left out on the counter, it’s time for a Social Warmup! No, we’re not talking about stretching before a workout—this is about flexing your social muscles, building connections, and getting that algorithm to finally pay attention to you. Facebook...

11 days ago • 3 min read

This is your Tuesday Suite Social Insider! I was talking with someone in my Elite Social Circle membership two weeks ago. She said "Brenda, I'm learning a ton and understand the strategy, but I'm not making any sales yet." Man, as a coach this hits hard. Then I was on vacation last week and spent the week thinking about what she said. How could I help accelerate the return on her learning and implementation of new strategies and systems? Maybe you feel the same. You're investing a ton of time...

17 days ago • 4 min read

March 17, 2025 | v11 For social + direct selling women who want to embrace their story, master their systems, and grow their business. MARKETING MINDSET 🤩 YOUR PERSONALITY IS YOUR SUPERPOWER Social selling is crowded. Everyone’s selling something, fighting for attention—some with fancy branding, others with relentless promotions. But the real game-changer? Personality. I've been saying this forevaaaa, so decided to make it this week's entire focus. I don't mean giant extroverted gestures. I...

18 days ago • 3 min read

This is your Tuesday Suite Social Insider! I'm on vacation this week, my friend. So guess what we're doing here in the Insider? WE'RE TAKING A BREATHER! Well... sort of. 😆 First, I did pre-schedule this email wayyyy back on February 26. In fact, I worked three weeks ahead so I could take this week off for Spring Break and not scramble when I'm back next week, and still keep the wheels on this train moving. Read on, and I'll outline exactly what and how I did it in advance. THEN, I'm going to...

24 days ago • 3 min read

March 10, 2025 | v10 For social + direct selling women who want to embrace their story, master their systems, and grow their business. MARKETING MINDSET 🌴 IT'S OKAY TO STEP AWAY How to Take a Vacation Without Your Business Falling Apart Let’s be honest—being a social seller can sometimes feel like you’re always on. The idea of stepping away for a real vacation might seem impossible. But guess what? You deserve a break. And with the right prep, you can enjoy margaritas on the beach without...

25 days ago • 3 min read

This is your Tuesday Suite Social Insider! This week is all about making more money, honey! Imagine making money while you sleep—yes, it’s real, and no, it’s not a scam. It’s called affiliate marketing, and if you’re in social selling, you’re already halfway there. Today, we’re diving into how you can leverage affiliate marketing to diversify your income without adding extra hours to your already busy day. I don't want to regurgitate what I've already written (you're paying for extra value!),...

about 1 month ago • 2 min read

March 3, 2025 | v9 For social + direct selling women who want to embrace their story, master their systems, and grow their business. MARKETING MINDSET 😫 ARE YOU LEAVING MONEY ON THE TABLE? First, you know I am passionate about making sure all your eggs aren't in one company's basket, right? With direct sales changing so rapidly, we have to diversify. Now that might sound like trying to "ride two horses with one butt" - but really, it's not. I'm not suggesting you run two businesses. I AM...

about 1 month ago • 3 min read