Today's business + marketing system: How to get cited by AI - we're starting with YouTube. ✅ MINDSET MINUTE There is a quiet shift happening in digital marketing, and I need to make sure you're not only aware of it, but understand how to capitalize on it. Because those who do? Well... let's just say - you'll be 100 miles ahead of those who figure this out a year from now. Here’s what’s changing: For the past decade, we’ve created content for consumers — the people who scroll, watch, click,...
9 days ago • 7 min read
October 20, 2025 | v41 For social + direct selling women who want to embrace their story, master their systems, and grow their business. This week's topic: What to post on YouTube when you don't think you're a YouTuber. This post contains affiliate links. View my affiliate policy HERE. MARKETING MINDSET ✨ FROM PERFORMER TO CONNECTOR Let’s be honest, friend, you’ve probably told yourself at least once: “I could never do YouTube. I’m not techy enough.” Or maybe, “I’m too old for that influencer...
10 days ago • 4 min read
Today's business + marketing system: Understanding the Instagram Funnel, and Using Stories to Drive Engagement ✅ MINDSET MINUTE Let’s be real for a second, Instagram can feel like a full-time job. Between Reels, Stories, carousels, and DMs, it’s easy to post and pray without really knowing how it all works together. So here’s your 10-minute system for this week: Understanding the Instagram Funnel (especially as we continue to ride into Q4 and holiday warmup!) Think of it like this: Reels +...
16 days ago • 3 min read
October 13, 2025 | v40 For social + direct selling women who want to embrace their story, master their systems, and grow their business. This week's topic: AI Marketing World debrief MARKETING MINDSET ✨ LEVERAGING AI WHILE STAYING HUMAN I attended the first-ever AI Marketing World 3-day conference in Dallas last week, and it was epic! So this week's Smart Systems/Sassy Selling newsletter is a bit different - I'm doing a debrief! I recorded 22 sessions over three days, and used AI to...
17 days ago • 4 min read
Today's business + marketing system: Creating a Sales Plan âś… MINDSET MINUTE Yesterday we had our monthly coaching in my Elite Social Circle mastermind group. (Interested in learning more? CLICK HERE.) Anyhoo... I opened by asking how many people have ever built a sales plan for their business. Only about half of the Zoom attendees raised their hands. If you feel like you're a bit aimless in exactly how to create financial, sales, and marketing plans that work together, this is your week. This...
23 days ago • 2 min read
October 6, 2025 | v39 For social + direct selling women who want to embrace their story, master their systems, and grow their business. This week's topic: Creating a Marketing VIP List MARKETING MINDSET ✨ VIP ENERGY = SALES Picture this: the mall on Black Friday - crowds, chaos, everyone fighting over the last scented candle set. Now picture the VIP lounge at a concert - calm, fun, you’ve got the best view and a free drink in hand. That’s the difference between winging it with holiday sales...
24 days ago • 3 min read
Today's business + marketing system: Action Buttons + Bio Review âś… MINDSET MINUTE Friend, you may be sitting on a silent sales killer right now: outdated or missing contact buttons on your Facebook and Instagram. One of the things we need to continually remember, is that we have to make it EASY for people to engage with us, find our next step, and consume our content. We have 1 second to get their attention, and 1 more second to get them to click. Two seconds... that's it. If someone does...
30 days ago • 3 min read
Sept 29, 2025 | v38 For social + direct selling women who want to embrace their story, master their systems, and grow their business. This week's topic: Finding new eyeballs for your funnel. MARKETING MINDSET ✨ IS YOUR POND DRYING UP? Ever feel like you’re casting your sales line into the same tiny pond over and over, only to come up empty-handed? You know the fish by name, you’ve fed them a thousand times, and now they’re swimming right past your bait. Bestie, that doesn’t mean you’ve...
about 1 month ago • 3 min read
Today's business + marketing system: Social Proof that Sells ✅ MINDSET MINUTE When customers are drowning in endless sales offers (looking at you, Q4 🙋♀️), the #1 thing that cuts through the noise isn’t your discount or your story or your glossy product images. It’s proof. Social proof is simply other people saying, “Yes, this works. Yes, I love it. Yes, you need it too.” It’s trust on a silver platter. And in a season where buyers are skeptical and inboxes are overflowing, that referred...
about 1 month ago • 2 min read