July 7, 2025 | v27 For social + direct selling women who want to embrace their story, master their systems, and grow their business. This week's topic: Confidence on video! MARKETING MINDSET ✨ "BUT I HATE HOW I LOOK..." Let’s talk about the elephant in the ring light: video makes a lot of us squirm. The minute that red record button flashes, your brain goes blank, your voice jumps an octave, and you suddenly forget how to blink like a normal human. Sound familiar? Or worse... you get stuck in...
5 days ago • 2 min read
Today's business system: Setup Your Instagram Highlights The next couple weeks, we're headed over to Instagram! Have you ever noticed those little circles underneath some people's Instagram bios? They're called Highlights - and we're going to use them for some strategy! 🙌 WHAT ARE INSTAGRAM HIGHLIGHTS (AND WHY SHOULD YOU USE THEM)? Instagram Highlights are curated collections of your Instagram Stories that live permanently on your profile, right under your bio. Unlike regular Stories, which...
11 days ago • 2 min read
June 30, 2025 | v26 For social + direct selling women who want to embrace their story, master their systems, and grow their business. This week's topic: Embracing the AI Mindset. MARKETING MINDSET ✨ LET GO OF THE GUILT If you've ever felt that little pang of guilt when opening ChatGPT and thinking, "Am I cheating right now?" Deep breath, friend. You’re not cheating. You’re choosing ease, clarity, and strategy. We’ve been told for years that being "authentic" means doing it all by hand, from...
12 days ago • 2 min read
Today's business system: Unlock keyword power on every platform you use. Did you know that nearly every social platforms has a sneaky little keyword search functions baked right in? They don't scream "search engine!" the way Google does, but trust me, your future customers are absolutely using them that way. This week, we're unlocking your profile's secret keyword power. It's a one-time tune-up that can make your content easier to find everywhere you show up, without needing a single hashtag...
18 days ago • 2 min read
June 23, 2025 | v25 For social + direct selling women who want to embrace their story, master their systems, and grow their business. This week's topic: What is a marketing funnel exactly, anyway? MARKETING MINDSET ✨ FUNNELS AREN'T JUST IN THE KITCHEN If the word "funnel" makes your eyes glaze over or makes you think of something that your favorite kitchen consultant sells, we need to talk. Because here’s the truth: you already have a marketing funnel. Yup. If you're showing up online, making...
19 days ago • 3 min read
Today's business system: Learn About Your Facebook Group Members AND Capture Emails! Facebook is rented land. We're all at the mercy of an algorithm that we have no control over. Part of our goal has to be to continue building an off-Facebook presence, either through email or other social channels. So today we're digging into how to capture someone's email address at the point they request to join your Facebook group. Ready to dig in? Let's go! 🗣️ FACEBOOK GROUP MEMBERSHIP QUESTIONS Facebook...
25 days ago • 2 min read
June 16, 2025 | v24 MARKETING MINDSET ✨ SYSTEMS DON'T HAVE TO BE SCARY If the word "systems" makes you want to break out in hives (or just grab another Diet Coke and hide), you are NOT alone! Systems aren’t about complicated tech or expensive software. They’re simply the steps you repeat to make your life easier — and your business more profitable. Think of them as your personal recipe for success: same ingredients, same delicious results, every single time. Here’s the sassy truth: without...
26 days ago • 2 min read
This week's system: Using AI to Improve Your Social Bios! My goal for this email each week, is that in 10ish minutes, you can implement one thing - in about the time it takes to drink a cup of coffee... the same price as this email - about the cost of a latte a week. Does a latte provide this much value?! 🙌 This week we're taking our social bios over to AI! Whether it's Facebook, Instagram, Pinterest, TikTok or somewhere else, this week is super easy. 1 - Screenshot your bio from any social...
about 1 month ago • 2 min read
June 9, 2025 | v23 MARKETING MINDSET ✨ RETHINKING A "SMALL" FOLLOWING When you’re scrolling social media and see those mega-accounts scoring brand deals and going viral, it’s easy to feel like your 80 or 800 followers are just a drop in the digital ocean. But guess what? If you had 80 or 800 people in one room, you’d be shouting your message from the rooftop—because that’s a LOT of people. 👏 In the world of social selling, it’s not about having a huge audience. It’s about showing up for the...
about 1 month ago • 2 min read