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Smart Systems | Sassy Selling

Helping women over 40 embrace their story, connect with their audience, and grow their social or direct selling business. Weekly mindset, AI and marketing systems, "Buy or Bye" recommendations, and more!

Using Facebook custom audiences to create targeted messaging and engagement.
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🌟 Suite Social Insider - Your Facebook Profile = Secret Sales Weapon 💅

Today's business system: Your Facebook Profile is your secret weapon! Here's what I hear all the time. "I don't want to have a bunch of random strangers on my friend list." Um, YEA YOU DO. Don't you have a social media based business? We need your audience growing on all channels. People are friends before doing business. So YES, I want you to grow your friend list! Social warmup and social marketing is all about making connection. And that starts on your personal profile. But if you don't...

April 21, 2025 | v16 For social + direct selling women who want to embrace their story, master their systems, and grow their business. MARKETING MINDSET ✨ IT STARTS ON THE PROFILE. Gone are the days of strict content separation. Maybe you've heard to "only use a business page..." No, it's time to rethink how we use Facebook in a new era of relationship marketing. Your profile is where you show up most. It's where you engage in groups, on other people's pages, and where you make new friend...

Today's business system: Creating an Engaging Content Mix that Leads to the Sale. Ever feel like you’re doing everything right on social - posting consistently, showing up daily, using hashtags that sound trendy AF - and still... crickets? You’re not alone. One of my biggest frustrations with direct + social selling, is that companies don't actually teach marketing, and creating your own engagement through your own personality. So many women are missing one tiny-but-mighty strategy: the 3Ps...

April 14, 2025 | v15 For social + direct selling women who want to embrace their story, master their systems, and grow their business. MARKETING MINDSET ✨ THE "SPRAY AND PRAY" ERA IS OVER Remember when we used to throw up a post and just hope someone saw it, liked it, or even better - bought something? That strategy might've worked in 2015, but today? Social media has evolved, and in our post Covid era, consumers are so much less tolerant of egregious spam. They've evolved, and so should we....

Today's business system: Creating a Community Mission. You know I love me a sassy slogan… but today’s is more like a mindset shift. "People like us do things like this." It’s a famous line from author, Seth Godin, and if you understand it? It’s your shortcut to building community, creating brand loyalty, and turning casual scrollers into ride-or-dies. Let’s dig into this week’s Suite Social Insider. Read this week's blog post: How to Create a Thriving Social Community that Converts 🗣️ CREATE...

April 7, 2025 | v14 For social + direct selling women who want to embrace their story, master their systems, and grow their business. MARKETING MINDSET ✨ BUILDING A "STICKY" COMMUNITY The first thing I did when I started my coaching business, was create a Facebook group. I had the idea that there were other direct or social sellers like me who didn't like the spam, didn't like the icky MLM reputation, didn't want to cold message strangers, and simply wanted to do direct sales better. That's...

This is your Tuesday Suite Social Insider! Today's system: Appealing to Consumer Psychology and Emotions. The foundation of all good marketing is psychology - really understanding the emotional drivers of what your prospect wants to achieve - more time, more money, better health, happier life, healthier relationships, acceptance, validation, success...? How do your products help them achieve that? Sell the outcome! The truth is, people don’t buy because of logic. They buy because of how...

March 31, 2025 | v13 For social + direct selling women who want to embrace their story, master their systems, and grow their business. MARKETING MINDSET ✨ PEOPLE DON'T BUY PRODUCTS - THEY BUY OUTCOMES + EMOTIONS I've always said that the root of all good marketing is psychology. Understanding how people think, what motivates them, what they need, want or desire, or how they want to feel about their own life will help make any product more appealing. There is a reason that beer commercials...

This is your Tuesday Suite Social Insider! Today's system: social warmup. AKA: growing your social audience and friends! Let’s talk about warming up your social media audience—because jumping into someone’s DMs with a pitch before you’ve even said hi is the online equivalent of showing up to a party in a wedding dress when you weren’t invited. Awkward, right? Social Warmup is how you build relationships, engage authentically, and work WITH the Facebook algorithm to expand your reach. Today,...

March 24, 2025 | v12 For social + direct selling women who want to embrace their story, master their systems, and grow their business. MARKETING MINDSET 🛑 STOP POSTING INTO THE VOID! If your Facebook engagement feels colder than last week’s Diet Coke left out on the counter, it’s time for a Social Warmup! No, we’re not talking about stretching before a workout—this is about flexing your social muscles, building connections, and getting that algorithm to finally pay attention to you. Facebook...