Today's Business + Marketing System: Year-End Mindset Audit Are you into astrology? Numerology? Cosmic energy? Energy forces beyond our understanding? Are you a little bit woo, like me? ✨ I fell into an interesting side of TikTok recently that's been quietly working on me the last couple weeks. It's all about energetic cycles and transitions, and specifically how 2025 and 2026 represent two very different seasons. In the Chinese Zodiac, 2025 is the Year of the Snake, a year associated with...
21 days ago • 3 min read
Today's Business + Marketing System: Year-End Business Audit Before we jump into new systems, shiny ideas, or big 2026 energy, we’re doing something much less flashy and way more powerful. We’re auditing. But the calm, 15-minute, no-judgment kind. No, don't just skim past - this is really important stuff. Hear me out. This is not a “tear everything apart” review. It’s a what worked, what didn’t, what stays check-in, because clarity beats hustle every single time. Let's go! ⚡️ Your 15-Minute...
28 days ago • 3 min read
Today's business + marketing system: Using Facebook Custom Lists for Holiday Targeting 🎁The 10-Minute System: How to Create Facebook Friend Lists for Holiday Targeting This is a system we've talked about before, but it's worth repeating as we slide into the December holiday hustle. I want you to use Facebook as strategically as possible, to maximize your impact. And I'm going to share one of my favorite (and frankly, most underutilized) features of your Facebook personal profile. CUSTOM...
about 1 month ago • 4 min read
Today's business + marketing system: Two Systems, Both Ends of the Funnel Okay Reader, the last several weeks I've been guiding you toward getting totally ready for Black Friday weekend and the roll into holiday sales. You should have your social audit done, all your links ready, your VIP list warmed up, and your team revved and ready to go. So today, as our last hurrah before "the big weekend show", I want to give you two quick 10 minute systems that cover both ends of your funnel, hopefully...
about 2 months ago • 3 min read
Today's business + marketing system: Social Audit! We're going to slow down the next couple weeks, and not build something "new." Instead, I'm going to help you make sure your socials and channels are ready for Black Friday/Cyber Monday weekend. All roads lead to sales!! No dead ends, no outdated images or links, no one getting lost on your trail. I created a brand new workbook called the Social Audit Checklist. And it's your free, just for being an Insider. (It will be on sale on Wednesday -...
about 2 months ago • 1 min read
November 17, 2025 | v44 For social + direct selling women who want to embrace their story, master their systems, and grow their business. This week's topic: Creating urgency that turns into sales without being icky. MARKETING MINDSET ✨ THE ENERGY BEHIND THE URGENCY If you haven't noticed, Black Friday is in just under two weeks, so let’s set the stage. Black Friday and Cyber Monday are the Super Bowl of sales season, and yes, everyone’s scrambling and scrolling. But here’s the thing that most...
about 2 months ago • 4 min read
November 3, 2025 | v43 For social + direct selling women who want to embrace their story, master their systems, and grow their business. This week's topic: Creating a holiday team challenge that works. MARKETING MINDSET ✨ TURNING PRESSURE INTO PLAY Let’s be honest… the holidays can turn even the best team leader into a walking stress ball. You’ve got goals to hit, a team juggling real life and wrapping paper, and a corporate office launching amazing holiday products and specials. Here’s the...
2 months ago • 3 min read
Today's business + marketing system: ChatGPT Shortcuts (aka: "Slash" Commands") Ever wish you could tell ChatGPT, “Do that thing I always do… but faster”? Good news, you can. I actually stumbled over this shortcut on TikTok, and had to immediately drop what I was doing and go try it. And wouldn't you know, it works exactly like it says! It's VERY slick - and now I use it all the time, specifically as part of my content cascade. Speaking of content cascade, we're going to backup to last week...
2 months ago • 2 min read
November 3, 2025 | v43 For social + direct selling women who want to embrace their story, master their systems, and grow their business. This week's topic: Dial up the personality in your holiday content. MARKETING MINDSET ✨ AUTHENTICITY SELLS It's November, and Mariah has officially been unfrozen. Holiday marketing is here! You do not need to be the holiday version of QVC to make bank this season. Our opportunity (and dare I saw privilege) is to help people feel SEEN. Everyone is a little...
2 months ago • 3 min read