May 4, 2026 This week's topic: Your ads readiness check. Hey friend, can we have an honest conversation today? I've been getting a lot of questions about paid social ads lately, and most of them sound the same. Some version of "I keep seeing people post screenshots of crazy ad results and I want to try it, where do I start?" And every single time, my answer is not what they expect. Pour yourself a Diet Coke. We're getting into it. MARKETING MINDSET ✨ From "I Have To Run Ads" to "I Get To...
10 days ago • 5 min read
Apr 27, 2026 This week's topic: 10 ways to sell $100 today without "spraying and praying" MARKETING MINDSET ✨ You Get to Sell! Since it's the last week of the month and many are pushing for last minute sales, I thought this would be a good topic to close out April. I know selling can feel heavy sometimes. Like you're bothering people, or being "too pushy," or asking for something you don't deserve. But here's the reframe I want you to sit with today. You don't have to sell. You get to. You...
17 days ago • 3 min read
Apr 20, 2026 This week's topic: Funnels 101 - is yours working and making you money? MARKETING MINDSET ✨ Friendly Funnels, Not Fancy Funnels Let’s just say it out loud, funnels have had a branding problem. Somewhere along the way, they got dressed up in tech jargon and bro-marketing energy, and now everyone thinks you need a complicated tech and three monitors to make one work. But here’s the truth that changes everything, a funnel is just a path. A human path. A “hey, I found you, I like...
24 days ago • 3 min read
Hey there! I don't normally email on the weekend, but I just got home from Canva Create 2026, and whooweeee, do we have stuff to talk about. I've been watching the AI space closely for a while now, and this one stopped me mid-Diet-Coke. Because this isn't just a feature update. This is a signal. Canva just launched as the biggest platform overhaul since it's founding in 2013. And the way their own COO described the shift? "We've gone from a design platform with AI tools to an AI platform with...
26 days ago • 2 min read
Apr 13, 2026 This week's topic: Claude vs. ChatGPT: What Social Sellers (and Beginners) Should Know MARKETING MINDSET ✨ Stop Looking for “The Best” Tool Let’s just say it out loud, because I know you’ve thought it… “Am I using the wrong AI??” Friend. No. You’re not behind, you’re not late, and you’re definitely not doing it wrong. The real shift here is this: the tool isn’t the magic, YOU are. Claude... ChatGPT... both great tools and AI assistants. Both are powerful, both can help you grow,...
about 1 month ago • 2 min read
Apr 6, 2026 This week's topic: The Myth of Having it All Figured Out MARKETING MINDSET ✨ From “I Should Have This Figured Out” to “I Need Better Support” Let’s just say the quiet part out loud. That little voice that says, “I should have this figured out by now” Yeah… she’s wearing a blazer and pretending to be helpful. But she’s actually stirring the chaos. Because what sounds like responsibility is actually pressure in disguise. High-achieving women, especially over 40, have built entire...
about 1 month ago • 2 min read
Mar 30, 2026 This week's topic: The Shift to Social Selling MARKETING MINDSET ✨ From “Seller” to “Someone They Choose” Let’s have a tiny truth moment. You’re not losing sales because your product got worse or the market is oversaturated, or anything like that. You’re losing sales because the buying behavior changed. If you've been in any type of traditional direct sales, you learned to ]create trust fast, in a room, in a moment. And it worked. It still works. But now? People are building...
about 1 month ago • 3 min read
Mar 23, 2026 This week's topic: Wide First, Niche Later MARKETING MINDSET ✨ It’s Not Your Niche, It’s Your Entry Point If you’ve ever had that little voice whisper, “Maybe my niche is just too small…” First of all, rude. Second of all, let’s talk. 😏 Because the problem usually isn’t your niche. It’s that you’re trying to squeeze your audience into one tiny corner of their life and expecting them to live there full time. They don’t. Your audience is not sitting around thinking about your...
about 2 months ago • 3 min read
Mar 16, 2026 This week's topic: Is Your Customer Journey Clear? MARKETING MINDSET ✨ YOU DON'T HAVE A VISIBILITY PROBLEM If you are showing up consistently, posting solid content, maybe even experimenting with AI, but sales still feel unpredictable, this might sting a little. You probably do not have a visibility problem. You have a path problem. Most people I work with are not invisible. But they are inconsistent in conversion because there is no clearly defined next step for the people who...
about 2 months ago • 3 min read